The Narup Group

Integrated Marketing Communications for Manufacturers in the Digital Age


Cathy Westhouse, President of The Narup Group and Social Impact and Integrated Marketing Communicator

Cathy’s 25+ years of experience creating successful marketing communications programs have inspired her to use the power of communications to impact social issues.  As a seasoned marketing communications professional, she is passionate about working with socially innovative companies…..companies that:

  • improve the environment
  • are owned by women
  • provide sustainability initiatives
  • and other socially conscious companies…..


As a communicator, Cathy is guided by integrity, takes a strategic approach to using all of today’s communications tools and is passionate about using her skills to have an impact on the world and to engage others to join in the effort.

Cathy is the daughter of Bill and Carol Narup. At an early age, Cathy took an interest in the family business, learned the ins and outs of manufacturing marketing communications, acquired her own accounts, and took the lead in harnessing the power of communications on behalf of The Narup Group’s clients. A graduate of Drake University, Des Moines, Iowa, with a B.A. in History, Cathy utilizes her strong organization skills and attention to detail to provide exceptional client service.

Cathy Westhouse frequently sharpens her marketing communications skills through continuing education. She is a member of the Business Marketing Association of Chicago, the Alliance for Industry and Manufacturing, serves on the Online Marketing Council and its Email Marketing Committee, and subscribes to MarketingProfs. Cathy Westhouse attends many industry conferences to expand her knowledge of the latest trends and developments in marketing communications.