Sustainability Project
In an industry not necessarily known for environmentally- friendly manufacturing, Wisdom Adhesives Worldwide, a leading global manufacturer of water-based and hot melt adhesives, made a commitment to provide customers with sustainable adhesive products formulated in an environmentally-friendly way.
As a result, the GreentainabilityTM Green Bond initiative was launched. To achieve Greentainability is to develop high-performance, and environmentally-friendly adhesives as well as efficient manufacturing practices that reduce volatile organic compounds and eliminate ozone-depleting solvents.
The Narup Group communication strategy included creating a branding statement:
Greentainability makes every Wisdom product go further – making the best solutions for the environment and for the customer.
To support that statement, we:
- designed logos
- communicated Greentainability initiative across many platforms;
- developed sustainability section on the Wisdom website
- employed email marketing
- included Greentainability paragraph on all sales literature and corporate and product presentations
- designed truck wraps for Wisdom’s fleet
