Sustainability Project – The Wisdom Way Book
How Do You Celebrate a 140th Anniversary?
By publishing a book titled, The Wisdom Way:
Six Guiding Principles for Success and Longevity from a
140-Year-Old Adhesive Manufacturing Company
The Wisdom Way is Wisdom Adhesives Worldwide’s six principled-hexagon belief system — Passion, Action, Reinvention, Endurance, Relationships, and Generosity — that together form the company’s foundation for longevity and success.
The Wisdom Way book is a comprehensive guide to six principles of conducting business that made this award-winning, family business thrive for 140 years through five consecutive generations of same-family ownership and overcome its growing pains to achieve worldwide expansion of its operations.
Book publishing marketing strategy included:
- Editing text
- Sourcing images
- Designing the Wisdom Way hexagon
- Working closely with the book publishers to bring it to life
Once the book was published we:
- Threw a book launching/anniversary party
- Distributed books to customers, prospects, editors, media personnel, etc.
The book is now available on Amazon.com and at local book stores.