Sustainability Project – The Wisdom Way Book

How Do You Celebrate a 140th Anniversary?

By publishing a book titled, The Wisdom Way:
Six Guiding Principles for Success and Longevity from a
140-Year-Old Adhesive Manufacturing Company 

The Wisdom Way Logo

The Wisdom Way is Wisdom Adhesives Worldwide’s six principled-hexagon belief system — Passion, Action, Reinvention, Endurance, Relationships, and Generosity — that together form the company’s foundation for longevity and success.

The Wisdom Way book is a comprehensive guide to six principles of conducting business that made this award-winning, family business thrive for 140 years through five consecutive generations of same-family ownership and overcome its growing pains to achieve worldwide expansion of its operations.

Book publishing marketing strategy included:

  • Editing text
  • Sourcing images
  • Designing the Wisdom Way hexagon
  • Working closely with the book publishers to bring it to life

Once the book was published we:

  • Threw a book launching/anniversary party
  • Distributed books to customers, prospects, editors, media personnel, etc.

The book is now available on and at local book stores.