Wisdom Adhesives Worldwide, a leading global manufacturer of water-based and hot melt adhesives, formulated, Mileage Melt, a new hot melt adhesive that reduces application weights, produces less waste and provides optimum adhesive performance at a reduced cost. As a result, we launched the “Less is More” campaign.
Our “Less is More” communication strategy included:
- press release announcements
- logo designs
- website landing page creation
- product sheet production
- announcing the “Less is More” applications approach in customer emails, editing and distributing two white papers: Less is More and Less is More, Again, working with editor on Adhesives & Sealants Industry