Sustainability Project

In an industry not necessarily known for environmentally- friendly manufacturing, Wisdom Adhesives Worldwide, a leading global manufacturer of water-based and hot melt adhesives, made a commitment to provide customers with sustainable adhesive products formulated in an environmentally-friendly way.

Wisdom Adhesives GreenBond logo

As a result, the  GreentainabilityTM Green Bond initiative was launched. To achieve Greentainability is to develop high-performance, and environmentally-friendly adhesives  as well as efficient manufacturing practices that reduce volatile organic compounds and eliminate ozone-depleting solvents.

The Narup Group communication strategy included creating a branding statement:
Greentainability makes every Wisdom product go further – making the best solutions for the environment and for the customer.

To support that statement, we:

  • designed logos
  • communicated Greentainability initiative across many platforms;
    • developed sustainability section on the Wisdom website
    • employed email marketing
  • included Greentainability paragraph on all sales literature and corporate and product presentations
  • designed truck wraps for Wisdom’s fleetSustainability and Environmental Projects